The new visual language celebrates the vibrant diversity of the Los Angeles community and reflects the unique backgrounds, experiences, and ambitions that UCLA students bring to campus. The 2025 campaign, "You Seize the Day," looked confidently toward the future, inspiring donors to support the groundbreaking research and progressive change UCLA champions on a global scale. The campaign resulted in 3,984 donations, totaling $2,268,451.
Account, Strategy: Toni Gaston
Art Direction: Ellen Mosiman
Brand Identity: Tyler Frisbee
Copywriting: Steve Hobson
Photography: UCLA