Sooth.fyiGardner Design. 2024. Sooth—derived from an Old English word for “truth”—is a curated internet search engine designed specifically for students and researchers. Sooth’s proprietary index is unique in that it only includes expert-vetted content from across the web. Each result is accompanied by a NewsGuard and AllSides rating, offering insight into the reliability and political bias of the source. Free from ads, low-quality sources, and distractions, Sooth delivers a focused, trustworthy search experience.

I was responsible for developing the search engine’s icon and integrating that mark within a broader website and brand language overhaul that was underway at the same time.
 Creative Direction: Bill Gardner
Account Management: Toni Gaston
Art Direction: Ellen Mosiman, Jay Walter
Logo Design: Tyler Frisbee
Brand Language: Jay Walter, Tyler Frisbee
Website: Jay Walter
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