Snowriver Mountain ResortTrampoline Design. 2022. Snowriver Mountain Resort, located in Michigan’s Upper Peninsula (U.P.), is a premier winter destination and a member of the Midwest Family Ski Resorts. Formerly known as Big Snow Resort—with peaks titled Indianhead and Blackjack—the resort underwent a complete rebrand to mark a fresh chapter in its history. With new peak names inspired by local geography, Jackson Creek Summit and Black River Basin, the identity was designed to reflect the natural beauty of the region while capturing the elegance and exhilaration of the alpine experience. The refreshed brand brought cohesion and clarity to every guest touchpoint, from trail maps and signage to merchandise, dining, and lodging.

At Trampoline, I was the lead designer responsible for developing the new logo and a full suite of sub-brands for the resort’s mountains and services. This involved reimagining every element of the former identity and crafting a visual system that felt both contemporary and true to place. The result is a unified, flexible brand that elevates the Snowriver experience and positions it confidently within the competitive ski industry. Partners: Derek & Paula Slayton, Sean & Amanda Magee
Creative Direction: Derek Slayton
Art Direction: Oliver DeRosier, Rob Hendricks
Brand Identity: Tyler Frisbee, Oliver DeRosier
Photography: Kyle Brasch, Snowriver, Trampoline
Video: Taylor Jarvis, Dale Mattison
Account Management: Emma Prendeville
Proofing: Trish Malone Kircher
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