Orpheum: The Dark Tour — Tyler Frisbee

Orpheum: The Dark TourGardner Design. 2025.

Opened in 1922, the Orpheum Theater is a landmark in Wichita’s cultural landscape. In 2025, the historic venue closed its doors for a year to undergo a long-anticipated renovation—its first major update in decades.

During this intermission, the Orpheum’s marketing team partnered with Gardner Design to create a campaign that would sustain public interest and honor the theater’s rich history. The result was The Dark Tour—a narrative-driven initiative that bridged the past, present, and future of the Orpheum while the stage remained dark.

Creative Direction: Bill Gardner
Account, Strategy: Toni Gaston
Art Direction: Adam Anderson
Brand Identity, Motion: Tyler Frisbee
Archival Images: The Orpheum

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